Social Media Manager

Übersicht

Aufgaben

• Own and manage the social media content calendar across key platforms.
• Create, write, and package content tailored to each platform.
• Manage content for Telegram, Discord, X, Instagram, Facebook, and YouTube Shorts.
• Keep social content aligned with game updates, events, campaigns, and partnerships.
• Brief designers and video editors on banners, videos, memes, announcement packs, and stories.
• Test formats, hooks, CTAs, and posting times to improve reach and engagement.
• Track performance metrics such as engagement rate, reach, views, CTR, and follower growth.
• Use performance data to improve future content.
• Follow social media trends, memes, references, and competitor activity.
• Work closely with Marketing, LiveOps, Art, and Product teams.

Anforderungen

• Experience running social media for games, entertainment, or digital products.
• Strong copywriting skills.
• Good understanding of how content works differently on each platform.
• Ability to build and manage content calendars independently.
• Experience working with creatives, including briefing, giving feedback, and moving tasks forward.
• Basic Photoshop skills.
• Comfortable using AI tools as part of the workflow.
• Analytical mindset and ability to read metrics and act on them.
• Ability to work cross-functionally with multiple stakeholders.
• Strong understanding of platform culture, trends, and memes.
• English communication skills.
• Russian language skills are an advantage.

Kenntnisse

ZeptoLab