Head of Acquisition

Übersicht

Aufgaben

• Develop and improve acquisition strategy across multiple business units.
• Build and manage channel strategy across paid, organic, regional, and event-driven acquisition.
• Lead paid acquisition and performance marketing initiatives.
• Focus on CAC, activation, payback, channel efficiency, and scalable growth.
• Audit existing acquisition channels and identify performance improvement opportunities.
• Manage, evaluate, and optimize external agencies, vendors, and performance partners.
• Define the right paid versus organic acquisition mix by product, market, and business priority.
• Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels.
• Work with regional marketing teams to support growth in priority markets.
• Develop events as a measurable acquisition and pipeline channel.
• Improve growth reporting, attribution, funnel visibility, experimentation, and performance analysis.
• Partner with CMO, Business Unit leaders, Product Marketing, Sales, Business Development, regional teams, and performance managers.
• Support the adoption of AI tools in marketing workflows, research, analytics, content, and operations.
• Help the team move from analysis to execution quickly and consistently.

Anforderungen

• 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role.
• Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment.
• Strong hands-on experience with paid acquisition and performance marketing.
• Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics.
• Experience building or improving channel strategy and channel mix.
• Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth.
• Experience managing external agencies, vendors, or performance partners.
• Ability to work directly with dashboards, campaign performance, agency reports, and acquisition data.
• Strong analytical thinking and ability to make decisions based on business impact.
• Experience working with cross-functional stakeholders, including Marketing, Sales, Business Development, Product, regional teams, and senior leadership.
• Ability to operate in a fast-paced and changing environment with imperfect processes.
• Strong English communication skills.
• Experience with B2C digital products or high-volume user acquisition is a plus.
• Experience launching or scaling growth in LATAM, APAC, Europe, CIS, MENA, or other international markets is a plus.
• Experience with event-driven pipeline, field marketing, or event ROI is a plus.
• Experience using AI tools in marketing, analytics, content, research, or operations is a plus.

Kenntnisse

EMCD