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FULL TIMEYerevan, Armenia · RemotePosted 7/28/2026remote
Growth Product Manager
By Replika
Overview
The company is looking for a hands-on Growth Product Manager to own monetization and revenue growth across app installs and web funnel visitors. This role focuses on improving predicted revenue per user through pricing, packaging, paywalls, offers, subscription mechanics, activation, retention, and experiment-driven product decisions. The ideal candidate is highly analytical, fast-moving, and experienced in building, launching, measuring, and scaling monetization experiments for consumer products.
Responsibilities
- Own predicted revenue per app install and web funnel visitor.
- Run monetization experiments from hypothesis to launch, analysis, and scaling.
- Test paywall placement, paywall design, pricing, packaging, offers, trial mechanics, and subscription flows.
- Build and maintain a steady pipeline of high-impact growth experiments.
- Prioritize opportunities based on expected revenue impact.
- Write clear product specifications that engineering teams can build from.
- Partner with product, engineering, user acquisition, web, brand, data, and leadership teams.
- Feed monetization insights back into acquisition, web funnel, and pricing decisions.
- Analyze experiment results honestly and make clear scale-or-kill decisions.
- Identify opportunities in activation or retention when they directly improve revenue.
- Work quickly from idea to specification, launch, measurement, and iteration.
- Use AI tools to accelerate research, analysis, specifications, and daily product work.
Requirements
- Strong product management experience focused mainly on monetization.
- Proven track record improving revenue metrics for consumer products.
- Experience owning monetization metrics such as ARPU, LTV, conversion rate, and trial-to-paid conversion.
- Strong experience designing, running, and interpreting A/B tests.
- Ability to make product decisions based on experiment results, not opinions.
- Strong analytical instincts and comfort working with analytics tools.
- Ability to separate signal from noise in product and revenue data.
- Ability to write clear product specifications without heavy rewriting.
- Fast execution mindset from idea to spec, launch, and measured result.
- Hands-on experience using AI tools for research, specs, analysis, or productivity.
- Fluent English.
- Experience monetizing B2C subscription apps is a strong advantage.
- Experience with paywall, pricing, attribution, MMP, feature flags, server-side testing, or experimentation tools is a plus.
- Experience with AI-native products or emotionally engaging consumer apps is a plus.
- Experience with web-to-app funnels is a plus.
- Experience building monetization testing processes from scratch is a plus.
Skills
GrowthProductManagementMonetizationRevenueB2CSubscriptionAppsPricingStrategyPackagingPaywallsOffersTrialMechanicsFlowsA/BTestingExperimentationConversionOptimizationARPULTVTrial-to-PaidPerInstallWebFunnelAnalyticsToolsData-drivenDecisionMakingUserAcquisitionGTMCollaborationFeatureFlagsServer-sideAttributionMMPMobileWeb-to-AppFunnelsSpecificationsAIResearchAnalysisFastExecutionEnglishFluency
Replika
Replika is a conversational AI platform created to help people communicate with a personalized AI companion. The app allows users to chat, reflect, explore thoughts, and engage in interactive conversations through web and mobile experiences. Replika combines its own AI systems, third-party large language models, and structured conversational content to deliver more natural and adaptive interactions.
Replika is a conversational AI platform created to help people communicate with a personalized AI companion. The app allows users to chat, reflect, explore thoughts, and engage in interactive conversations through web and mobile experiences. Replika combines its own AI systems, third-party large language models, and structured conversational content to deliver more natural and adaptive interactions.